The Mid-Project Idea Trap: Why “Better” Can Actually Be Worse!
Here’s a story of a mistake we only made once… and how we fixed it. About 12 years ago, we were halfway through the prototype stage of a technical product design and development project. The concept had been properly explored, evaluated, and signed off. It was working—though it had a few minor downsides—so it wasn’t […]
Evaluating Concepts in Product Design – How Do We Pick the Right Path ?
How do you know it’s a good design ? Choosing the right design concept can be the difference between a product that excels in the market and one that fails to meet expectations. At design+product our approach to evaluating design concepts is both rigorous and experience-driven, ensuring we select the best path forward for every […]
The Critical Role of Conceptual Design in Product Success
The Critical Role of Conceptual Design in Product Success When developing a new product, the conceptual design phase is arguably the most important step in ensuring success. While some designers focus their attention on prototyping many ideas, experienced product designers understand that getting the concept right from the start is what lays the groundwork for […]
Why Hands-On Engineering Experience Matters in Product Design
Why Hands-On Engineering Experience Matters in Product Design Creativity and innovation are at the core of product design, but no matter how sleek a product looks on paper, it must function in the real world. This is where practical, hands-on engineering experience becomes invaluable. Designing a product isn’t just about making it look good—it’s about […]
Keeping Clients Fully Informed is SO SO important
An important part of our work here at D&P is keeping clients fully informed. We do our best to make sure we keep clients informed of what is going on with their product design project. We aim for a minimum of a weekly call. Or more if it is needed. Even if there is not […]
Kaizen- Continuous Improvement
Im a great believer in the principle of continuous and never ending improvement. “Kaizen” as it is called in Japan or “CANI” as Tony Robbins calls it. Its amazing how much difference it makes over time. Tiny, seemingly inconsequential changes all add up to better performance a better environment to work in and so on. […]